Heads You Go West
Branding, Art DirectionNYC-based production company Heads You Go West needed to communicate in a simple but strong way. I designed the identity, using variable typography to suggest westward movement. To communicate their brand discovery process, I art directed the following motion graphics piece.
Animation: Invisible Light Network
Sound Design: Heard City
![](https://freight.cargo.site/t/original/i/52600ddebb59bbf96406ca579deec8c7f39e4673748a818284419f8c6246d432/George_Rabot_Heads_You_Go_West_Logo.png)
![](https://freight.cargo.site/t/original/i/4ecc06ca8f927516ab08fb479274983a0f9da2d88901d7172cbbc6a28a192675/George_Rabot_Heads_You_Go_West_Signage.jpg)
![](https://freight.cargo.site/t/original/i/7f67ea0fd8980b3321e5662154b4d0f4010262c00312b905485957d258290d03/George_Rabot_Heads_You_Go_West_Business_Card.jpg)
![](https://freight.cargo.site/t/original/i/bec3bb48765ac5c0a4075d6408f7637fdfb25b0b7fd160bec9c043d1afcaa584/George_Rabot_Heads_You_Go_West_Stationery.jpg)
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Type set in Messina Sans by Luzi Type