NYU Langone OrthopedicsArt Direction
Everyday life in New York requires a surprising amount of physical exertion. The parallel between everyday activities and professional sports was drawn to position NYU Langone Orthopedics as the hospital for New Yorkers.
I art directed four TV spots, managed outdoor design and production, and designed for digital and social. With a fitting media buy, the two most recent TV spots launched in the Super Bowl.