NYU Langone Orthopedics

Art Direction

Everyday life in New York requires a surprising amount of physical exertion. The parallel between everyday activities and professional sports was drawn to position NYU Langone Orthopedics as the hospital for New Yorkers.

I art directed four TV spots, managed outdoor design and production, and designed for digital and social. With a fitting media buy, the two most recent TV spots launched in the Super Bowl.



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