NYU Langone Orthopedics
Art DirectionLife in New York requires a surprising amount of physical exertion, from jumping over sidewalk puddles to chasing down taxis. Through a multi-year 360 campaign, this work showed that NYU Langone is there for the ‘everyday athletes’ of New York. As a result, business increased 20% whenever it ran.
I art directed four TV spots, designed and produced all out-of-home executions, and designed for digital and social. With a fitting media buy, the two most recent TV spots launched in the Super Bowl.
![](https://freight.cargo.site/t/original/i/2ff1c73ab2cfadb98f9ee4bcabffcfe7862af0387c9c1e0952dcf3522c57ad86/Ortho_OOH_Referee_crop.jpg)
![](https://freight.cargo.site/t/original/i/bc93bf02d281742eb3147a81d8795bdf0ceae93e3c79b29e4facd987745fd4bc/Ortho_Phone_Kiosk_DSC_0006_crop.jpg)
![](https://freight.cargo.site/t/original/i/bae65ee05e4f0348d49da280255fa3c0c109b8d04b3e31fcec203e6a7e61bbb3/Ortho_Path_Poster_DSC_0069.jpg)
![](https://freight.cargo.site/t/original/i/599bd9ccec4cdc7e45bcf18f4ccfbc071e0b2a93329667579afdab8a0c89a4ea/Ortho_Subway_Interior_Train_DSC_0019.jpg)
![](https://freight.cargo.site/t/original/i/c5ad41d70832962c0c03fae3bbc486424db464ebc45e2e28cbcebe6262a36334/Ortho_Subway_Interior_DSC_0029.jpg)
![](https://freight.cargo.site/t/original/i/498262689ff8045a5016a5d4e6e41b2438ffc3fd027827012b17b76ba39f6818/Ortho_iPhone_Insta.jpg)
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