NYU Langone Orthopedics

Art Direction

Life in New York requires a surprising amount of physical exertion, from jumping over sidewalk puddles to chasing down taxis. Through a multi-year 360 campaign, this work showed that NYU Langone is there for the ‘everyday athletes’ of New York. As a result, business increased 20% whenever it ran.

I art directed four TV spots, designed and produced all out-of-home executions, and designed for digital and social. With a fitting media buy, the two most recent TV spots launched in the Super Bowl.



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