NYU Tech BrooklynBranding, Art Direction
NYU recently undertook a major expansion into downtown Brooklyn, opening a groundbreaking tech campus. Its purpose is to support the collaboration of engineers, research scientists, game designers, media artists, and musicians. NYU Tech Brooklyn represents the intersection of creativity and technology.
Conceptualizing from the ground up, I designed a kinetic identity system and art directed the launch campaign in digital, outdoor, and print.
To brand NYU’s tech hub as the forefront of digital media, I developed a logo designed primarily for the digital world. Instead of a stagnant icon, the triangle is adaptable to space and messaging, coming to life in digital executions where it can rotate, animate, and grow.