Netflix: Crime Scene

Concept Development

Crime Scene, a Netflix true-crime original, explores the dark history of the notorious Cecil Hotel. I developed concepts for key art, campaigns, and social engagement to launch the series.

The key art features objects iconic to the hotel, with the intricacies of the story being told in their reflections. To drum up interest and engagement, we created a working phone number for the Cecil Hotel filled with easter eggs. True-crime fans could call the front desk, request a room, and schedule a ‘wake-up call’ on premiere day.

Agency: Doner LA
Execution: Netflix