Regal Cinemas
BrandingOne of the largest movie theater circuits in the world needed an impactful brand identity to reflect its evolving theater experience.
I conceptualized the backstory, using the heptagon to reference a movie camera’s aperture. From this, I designed a graphic system capable of a dynamic range of communication.
In November 2019, this rebranding won gold at the North America Transform Awards.
Logo: David Wong
Animation: Elastic Pictures
![](https://freight.cargo.site/t/original/i/6d8e155bb532b0327f35972d370d38fb8a74c6984613a75abea2baf3e598772e/the-regal-theater-7.jpg)
![](https://freight.cargo.site/t/original/i/ae9acec801c5f34159865405d62653089d2070d2f23c3b353a721b7f2ffdfed8/Regal-Logo.jpg)
![](https://freight.cargo.site/t/original/i/ddda6e29274c42396f51b28ebd259ddcfe4b3c715c6e4ccf297b4506c5b747de/Regal_Brand_Guidelines_Overview.jpg)
![](https://freight.cargo.site/t/original/i/161fc0e2cbdff8ec7a155126944312575fb6537ea7c0d14d6c6fc9e208e7a83e/Regal_Guidelines_Aperture.jpg)
![](https://freight.cargo.site/t/original/i/32ae9d57a906b2ac2bc6875add1a38bde34050c42e4cc3362f5d97e87735d12f/RFG01_Visual_System_Posters_061518.jpg)
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