Regal Cinemas

Branding

One of the largest movie theater circuits in the world needed an impactful brand identity to reflect its evolving theater experience.

I conceptualized the backstory, using the heptagon to reference a movie camera’s aperture. From this, I designed a graphic system capable of a dynamic range of communication.

In November 2019, this rebranding won gold at the North America Transform Awards.

Logo: David Wong
Animation: Elastic Pictures