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Cinereach

 Cinereach develops and produces films that are designed to shift culture. Their new brand identity helps position them as an engine for meaningful storytelling, while capturing their optimism and energy.

Made of four unique shapes, the symbol represents the melding of science, art, community, and culture, creating a sparkle in the negative space. A custom design tool takes footage from their films and abstracts it into soft and colorful brand textures. The resulting system is dynamic and playful, differentiating them drastically within the film industry.


























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