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Eppo

 “With a ‘barely legible logo,’ Moving Brands’ identity for Eppo is just as experimental as the company.” The Brand Identity

Every design decision for Eppo was approached with an experimental mindset. The wordmark, made from modular shapes that rearrange, is in a constant state of iteration. The color palette of unusual pairings evokes the discomfort of new ideas. And the graphic patterns can be manipulated to create a wealth of expression. 

The wordmark and graphic expression are based on MMcN Diode, a typeface designed by Natasha Lucas and MuirMcNeil.






















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