UltiMaker
After a merger, 3D printing icons UltiMaker and MakerBot needed a cohesive brand system. At its core is a new symbol that plays two roles, representing a ‘U’ for UltiMaker and an ‘M’ for MakerBot. The fluid modular language from the symbol continues through the rest of brand, informing typography, graphic patterns, and 3D renders. This new design system positions them as leaders of the industry, shaping the future of 3D printing.
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